The Wrap: journey of a dress

28/06/2011

via fashioned by love | Diane von Furstenberg wearing the very first wrap dress photographed by Roger Prigent for the 1972 ad campaign
We say “the bag” – we think Chanel 2.55 or Birkin, we say “the scarf” – we think Hermes and when it comes to “the dress”, we think “the wrap”.

Created by Diane von Furstenberg, this dress is probably the most iconic piece in fashion clothing history because it never goes out of fashion helping women all over the world discover their feminine, confident, sexy, coquettish and beautiful side by simply slipping on a soft silky garment secured by a tightly wrapped sash belt.

via fashioned by love | Diane von Furstenberg wrap-dress Spring/Summer 2001
via fashioned by love | Diane von Furstenberg wrap-dress Fall/Winter 2002
via fashioned by love | Diane von Furstenberg wrap-dress Spring/Summer 2003
Diane von Furstenberg wrap-dress in Spring/Summer 2001, Fall/Winter 2002 & Spring/Summer 2003 collections

The idea of the wrap dress came to Diane after she saw Julie Nixon Eisenhower wearing a DVF wrap top and skirt on a television show. The outfit just wanted to be made into one piece easy-to-wear dress.

The first dress in a wood grain print saw the world in 1973 – a few yards of fabric that would fit a female body as if the wrap was made just for her -  highlighting the bust, slimming down the waist, lifting up the bottom and allowing complete freedom of movement. The dress could be worn day to night. Slipping on in the morning within seconds allowed women to look gorgeous at work, but adding beautiful jewellery and heels would instantly turn the same piece into a seductive outfit suitable for a special occasion.

via fashioned by love | Diane von Furstenberg wrap-dress Fall/Winter 2003
via fashioned by love | Diane von Furstenberg wrap-dress Fall/Winter 2004
Diane von Furstenberg wrap dress in Fall/Winter 2003 & Fall/Winter 2004 collections

Every season a new set of patterns would emerge. Not only the colours were striking and unique, the patterns themselves were designed to compliment different women and their mood and unique personality. The inspiration came from Diane’s past in a form of a beautiful signature, scarf pattern, post card stamps, graphic images or nature. The animal prints made their debut in the fall of 1974. They became so popular that Diane’s driver would count them walking down the streets, from prep schools to office buildings to glamorous restaurants.

via fashioned by love | Diane von Furstenberg wrap-dress Spring/Summer 2005
via fashioned by love | Diane von Furstenberg wrap-dress Fall/Winter 2005
via fashioned by love | Diane von Furstenberg wrap-dress Spring/Summer 2006
Diane von Furstenberg in Spring/Summer 2005, Fall/Winter 2006 & Spring/Summer 2006 collections

Every dress carried a bit of designer’s soul in it and this is one of the reasons why it was such a fascinating piece to own. When something is made with so much love, thought and care, it’s impossible not to feel special in it.

via fashioned by love | Diane von Furstenberg wrap-dress Fall/Winter 2006
via fashioned by love | Diane von Furstenberg wrap-dress Spring/Summer 2007
via fashioned by love | Diane von Furstenberg wrap-dress Fall/Winter 2007
Diane von Furstenberg wrap dress in Fall/Winter 2006, Spring/Summer 2007 & Fall/Winter 2007 collections

The wrap stole hearts of millions of women all over America and then – the world. It was associated with the most wonderful memories and special moments. Todays wrap is essentially the same dress that comes in luxurious jersey silks rather than original basic cotton fabrics. Its shorter length is perfect to show off just the right amount of leg and a modern collar is smaller to make it look fresh rather than vintage.

via fashioned by love | Diane von Furstenberg wrap-dress Spring/Summer 2008
via fashioned by love | Diane von Furstenberg wrap-dress Fall/Winter 2008
via fashioned by love | Diane von Furstenberg wrap-dress Spring/Summer 2009
Diane von Furstenberg wrap dress in Spring/Summer 2008, Fall/Winter 2008 & Spring/Summer 2009 collections

It’s a timeless piece for a woman who wants to feel like a woman because once you put on the wrap, there will be no way back to unisex. The dress doesn’t only transform the way you look – it definitely changes the way you feel and act, too.

via fashioned by love | Diane von Furstenberg wrap-dress Fall/Winter 2009
via fashioned by love | Diane von Furstenberg wrap-dress Spring/Summer 2010
via fashioned by love | Diane von Furstenberg wrap-dress Fall/Winter 2010
via fashioned by love | Diane von Furstenberg wrap-dress Spring/Summer 2011
Diane von Furstenberg dress in Fall/Winter 2009, Spring/Summer 2010, Fall/Winter 2010 & Spring/Summer 2011 collections

Find the perfect wrap dress and fall in love with yourself.

Photo source: Diane von Furstenberg wearing the very first wrap dress photographed by Roger Prigent for the 1972 ad campaign, all other images via stylebistro.com 

15 comments:

  1. love that shot if diane in her first ever wrap dress, this is just classy

    http://elenavasilieva.blogspot.com/
    x

    ReplyDelete
  2. Lovely, follow me if you like my blog :)

    ReplyDelete
  3. I love admiring and enjoying past collections. Some I've loved so much that I continues searching for certain pieces. Excellent choices!

    Maryjane xoxo

    ReplyDelete
  4. Amazing collections. I like almost every one of them. :)
    Thanks for stopping by my blog.

    ReplyDelete
  5. Such a feminine piece of clothing. I love it how Diane reinvents her wrap every season.

    ReplyDelete
  6. wow gorgeous collections <3 thanks for sharing

    ReplyDelete
  7. Love this post. Teeming with great info as usual :)
    J x

    ReplyDelete
  8. Great post! So informative, and well written :)


    Fashezine

    ReplyDelete
  9. Oh how I love DVF. Thanks for the great pics!

    www.justfaabulous.blogspot.com

    ReplyDelete
  10. i absolutely loved reading this post i don't have one of her dresses but so true that its a must have!

    Abigail x
    www.abigailsplace8.blogspot.com

    ReplyDelete
  11. I'll forever like DVF for inventin this ;)

    ReplyDelete
  12. I just love this type of dresses, because it fits every body type ;)

    ReplyDelete
  13. I need a new one ;-) love her dresses x

    ReplyDelete