This year Bottega Veneta launched their first perfume. The fragrance that represents “invisible, private luxury” was inspired by the Veneto region of Italy with “rolling green hills and an old house with its old wood floors, library walls and leather-bound books, with the windows open wide, the breeze coming in and cut grass, hay, moss, garden flowers, growing through the room and everything mixing up”.
A precious elixir containing the notes of bergamot, jasmine, oak moss, patchouli and Brazilian pink pepper was created by Michel Almairac and then poured into limited edition Murano glass bottles decorated with a small metal brunito cap and a leather ribbon clipped with a butterfly stamp.
The decadent campaign featuring gorgeous Nine d’Urso, daughter of Inès de la Fressange included a photo advert and a short movie directed by Tomas Maier and created by Bruce Weber whose work “conveys a mix of spontaneity, sensuality, confidence, and timelessness” according to Maier.
He also explained his choice of the model for the campaign saying that “there is something classically elegant about her, yet she is totally modern. She conveys a sense of heritage worn lightly but with respect.”
Photo sources: Nine d'Urso in Bottega Veneta perfume campaign photographed by Bruce Weber