Versace: campaigns and stories

26/09/2011

Stephanie Seymour & Christy Turlington for Atelier Versace Spring/Summer 1994 campaign | Vogue Italia March 1994 (photography: Steven Meisel)
“Versace is a religion”
Santo Versace

Tell me, honestly, if you were a little bit surprised to see that this fashion week’s dedicated to Versace. Trust me, I had my reasons. The main one being my sincere wish to tell you a story about real Gianni Versace, a talented designer who made an incredible impact on the world of fashion and changed it forever. There will be no gossiping and the word “vulgar” is not going to be used. This week will be filled with passion, sensuality, beauty and art created by people who were and are truly fashioned by love.
Stephanie Seymour & Christy Turlington for Atelier Versace Spring/Summer 1994 campaign | Vogue Italia March 1994 (photography: Steven Meisel)
Stephanie Seymour & Christy Turlington for Atelier Versace Spring/Summer 1994 campaign | Vogue Italia March 1994 (photography: Steven Meisel)
Stephanie Seymour & Christy Turlington for Atelier Versace Spring/Summer 1994 campaign | Vogue Italia March 1994 (photography: Steven Meisel)
I’ll begin with a few images from  the Atelier Versace Spring/Summer 1994 campaign featuring Christy Turlington and Stephanie Seymour photographed by Steven Meisel and the Herb Ritts' El Mirage from 1990, both produced by Donatella Versace.

Stephanie Seymour & Christy Turlington for Atelier Versace Spring/Summer 1994 campaign | Vogue Italia March 1994 (photography: Steven Meisel)
Stephanie Seymour & Christy Turlington for Atelier Versace Spring/Summer 1994 campaign | Vogue Italia March 1994 (photography: Steven Meisel)
When it came to advertising Gianni Versace was famous for his campaigns that were often made to look like editorials rather than advertising. From the very beginning he wanted the best, most creative, extravagant, sensual and fun campaigns the company could only afford. The shoots often lasted for up to 10 days and involved dozens of people.

Christy Turlington for Versace El Mirage Campaign Fall 1990 (photography: Herb Ritts)
Christy Turlington for Versace El Mirage Campaign Fall 1990 (photography: Herb Ritts)
Christy Turlington for Versace El Mirage Campaign Fall 1990 (photography: Herb Ritts)
The budget was limitless. Photographers, the best of their kind, so exclusive that many magazines couldn’t even afford them required the best set designers, make-up artists and hairdressers.

And, of course, the supermodels. Linda, Naomi, Christy, Kristen, Cindy and Helena, just to name a few were gracing the covers and pages of the top fashion publications making Versace clothes even more desirable. By mid-1990s Versace bought about 3000 pages of magazine advertising a year.

Photo source: Stephanie Seymour & Christy Turlington for Atelier Versace Spring/Summer 1994 campaign | Vogue Italia March 1994 (photography: Steven Meisel), Christy Turlington for Versace El Mirage Campaign Fall 1990 (photography: Herb Ritts)

18 comments:

  1. What a beautiful pictures and styling, i love especially the black and white shots, amazing x

    ReplyDelete
  2. I'm not really a Versace girl, but these images are stunning and I'm looking forward to see your posts this week! It might help me love the label a little better ^.^

    ReplyDelete
  3. YES, I was surprised. At first. But then, thinking of the talented Gianni Versace, your choice doesn't come as a surprise at all. The black and white photos are simply stunning! I'm anxious to see your take on the fashion world of Versace. I know there is only beauty awaiting. Have a great week! xoxo

    ReplyDelete
  4. Наташ, я сейчас читаю книгу "Дом "Версаче" Деборы Болл... Так интересно!

    ReplyDelete
  5. GORGEOUS PHOTOS! I LOVE VERSACE !

    ReplyDelete
  6. love it <3
    pass to my blog and follow :)
    http://francescagiusti.blogspot.com/

    ReplyDelete
  7. Such beautiful dresses!!!!
    very nice post!

    tina
    http://wherecanifindthe.blogspot.com

    ReplyDelete
  8. Christy in Versace... my two loves!

    How interesting it was to read that you are a nutritionist. I came across the info here on your blog. Also, thank you so much for your last comment. I am making my way out to real life again with different and unplanned foods in it!

    ReplyDelete
  9. great pictures!!! love your blog!!
    Cheers
    Anika

    ReplyDelete
  10. what a lovely post! I have not really been a versace girl but i love these images especially the black and white! Loving finding out more of the history! I look forward to your next posts!
    xoxo Jess
    SparksandFireworks.blogspot.com

    ReplyDelete
  11. Like Christine, I'm not a Versace girl, but I do agree with you that Gianni Versace marked a special era, maybe a turning point, in fashion. And his evening gowns are always stunning...Looking forward to the Versace week!

    http://notjustaprettydress.blogspot.com

    ReplyDelete
  12. I wasn't surprised at all! I remember some of these images and I still remember the day Versace was killed.

    Looking forward to see what you'll show us this week ;-)

    ReplyDelete
  13. *sigh* When I opened up your site, the first image almost took my breath away—literally... I love that money was not an issue, and you can clearly see the talent of each professional shine through these images. Gorgeous with a capital "G".

    Hope your weekend was lovely, my friend,

    xx, Sarah

    ReplyDelete
  14. Natojawee iskysstvo!bezymno krasivo!
    I pust geltij mne ne idet, vse ravno eto odin iz samix voskiwauwix cvetov!!!:)

    X

    Alexandra

    www.fashion-bridge.blogspot.com

    ReplyDelete
  15. Versace gowns are timeless. Can't wait for their H&M collection.

    Patience
    Check out my $100 ASOS Gift Card Giveaway:
    ASOS Giveaway

    ReplyDelete
  16. I love the flow of the photos! =)

    Glad you liked my dress! =)

    love, pi*
    http://theperfumerecipe.blogspot.com/

    ReplyDelete
  17. Oh Versace....I anxiously await your campaigns at the transition of every season. LOVE them!!!

    ReplyDelete