“Excess is entertaining, eccentricity stimulating. Only one rule applies,
"Style makes sense only if it is your own."
Photo source: Christy Turlington photographed by Steven Meisel for Versace Spring/Summer 1994 campaign / Vogue Italia March 1994
Versace: campaigns and stories
“Versace is a religion”
Tell me, honestly, if you were a little bit surprised to see that this fashion week’s dedicated to Versace. Trust me, I had my reasons. The main one being my sincere wish to tell you a story about real Gianni Versace, a talented designer who made an incredible impact on the world of fashion and changed it forever. There will be no gossiping and the word “vulgar” is not going to be used. This week will be filled with passion, sensuality, beauty and art created by people who were and are truly fashioned by love.
I’ll begin with a few images from the Atelier Versace Spring/Summer 1994 campaign featuring Christy Turlington and Stephanie Seymour photographed by Steven Meisel and the Herb Ritts' El Mirage from 1990, both produced by Donatella Versace.
When it came to advertising Gianni Versace was famous for his campaigns that were often made to look like editorials rather than advertising. From the very beginning he wanted the best, most creative, extravagant, sensual and fun campaigns the company could only afford. The shoots often lasted for up to 10 days and involved dozens of people.
The budget was limitless. Photographers, the best of their kind, so exclusive that many magazines couldn’t even afford them required the best set designers, make-up artists and hairdressers.
And, of course, the supermodels. Linda, Naomi, Christy, Kristen, Cindy and Helena, just to name a few were gracing the covers and pages of the top fashion publications making Versace clothes even more desirable. By mid-1990s Versace bought about 3000 pages of magazine advertising a year.
Photo source: Stephanie Seymour & Christy Turlington for Atelier Versace Spring/Summer 1994 campaign | Vogue Italia March 1994 (photography: Steven Meisel), Christy Turlington for Versace El Mirage Campaign Fall 1990 (photography: Herb Ritts)
Photo source: Merle Bergers in Grazia Germany No. 36 September 2011 (photography: Leo Krumbacher, styling: Nino Cerone), Amelia Heinle in In Style November 1999 (photography: Matthew Rolson), Elle Russia November 2010 (photography: Jan Welters), Louis Vuitton Fall/Winter 2010 via style.com, Kendra Spears in Vogue UK August 2010 (photography: Ben Weller, styling: Emma Elwick-Bates & Verity Parker), Natalia Gotsiy in Vogue Paris October 2005, Marie Claire UK September 2009 (photography: Jonty Davies, Myres Robertson, Heather Favelli, Stewart Shining, Iris Brosch & Frederic Pinet)
LFW: Mary Katrantzou Spring 2012
From borrowed from Paradise fields of flowers, exotic birds, and coral reefs to bows of steel, car parts and tin cans inspired by the crushed-car sculpture of the American artist John Chamberlain the prints were mesmerising.
It was a fresh, rainbow-like, summer-perfect and totally unforgettable collection that looked like a wearable work of art.
Photo sources: Mary Katrantzou Spring/Summer 2012 via style.com, fashionising.com
Fell in love with this dress after watching Gucci Spring 2012 collection streamed on-line earlier today. It’s so simple, chic and sensual in a way it moves and the back view can totally catch you off guard. It would be a dream to have this piece one day.
Photo source: Gucci Spring/Summer 2012 via style.com
LFW: Burberry Prorsum Spring 2012
There are a lot of things I love about Burberry even before I get to talk about the actual clothes and accessories. I adore Christopher Bailey for being so incredibly talented and charming and actually taking his time to twit personally just about an hour before the show no matter how crazy busy it must have been for him, for making a small video for all of us anxiously waiting before our PC screens and, of course, streaming the show live later and twitting a photo of every look before it hit the runway.
Again it was the highlight of the London Fashion Week for me. The collection was perfect, yet again, from head to toe, from the stripy raffia hats to the most gorgeous sky-high booties, sandals and wedges, especially those, in delicious toffee-coloured leather, woven and decorated with wooden beads and, of course, incredible skirts, pleated dresses, trenches and parkas in between. I loved the tribal and batik prints, leather and raffia details and rich colour palette.
With his new Spring collection Christopher Bailey gave us coquettish dresses, printed pencil skirts, sweet tops and dresses draped around the body and decorated with most adorable bow details. He also kept in mind the fact that good old British summer isn’t so much about floating around in barely there silks, but requires some wardrobe substance to protect our pale selves from the rain and temperamental weather. As a result knitwear, classic trenches and cropped parkas, from beautifully simple to most elaborate works of art completed this yet again gorgeous collection.
Photo source: Burberry Prorsum Spring/Summer 2012 via style.com
La nouvelle amazon
A special story from Elle France 2004 photographed by Stephane Sednaoui. It’s like a dream that lives among enchanted trees and hidden treasures just waiting to be found. A magical kingdom guarded by an amazon who has the most beautiful eyes in the world.
Photo source: Natalia Vodianova in La Nouvelle Amazon | Elle France Special Mode 2004 (photography: Stephane Sednaoui)