After reading a story about Vogue’s favourite Spring/Summer 2012 campaigns published on their website, I decided to create my own list that, as it turns out, is somewhat different from the one offered by the “fashion bible”, particularly when it came to choosing the Roberto Cavalli ads that I’ve already blogged about.
I also found it interesting that they mentioned Gisele being the most featured model having landed three campaigns including Versace, Salvatore Ferragamo and Givenchy where as I was under impression that this season was particularly good for Saskia de Brauw and Arizona Muse. Still relatively new, the girls were chosen by some of the biggest names in the industry and became faces of several brands. While Arizona Muse was chosen by, lets just do some maths here, Louis Vuitton Cruise, Fendi, Isabel Marant, KARL by Karl Lagerfeld, Massimo Dutti and, lets not forget, Next, Saskia starred in Chanel, MaxMara, Loewe, KARL by Karl Lagerfeld and Zara.
Don’t get me wrong, I adore Gisele and think that she is one of the most gorgeous models out there, but I used to be an accountant… A job title that sums things up. I also believe that it’s worth learning a few new names now and then rather than going with the obvious.
Now, the grumpy bit of over, I would like to present you with my choice of the most gorgeous campaigns for the upcoming season. They made it to the post because I like images that draw me in like an interesting story, a new beautiful experience, and make garments and accessories look desirable. I adore the sharpness and simplicity of black & white photos, the Longchamp ad that makes me smile every time I see it, and the macaroon sweetness and ice-cream coolness of colourful pastels that give me bubbles of endorphins. I think each of these images really is worth a thousand words (and will, most likely, generate even more in revenue).
Photo source: Bette Franke in Hermes Spring/Summer 2012 campaign (photography: Nathaniel Goldberg), Katie Nescher & Daria Strokus in Louis Vuitton Spring/Summer 2012 campaign (photography: Steven Meisel, styling: Karl Templer), Candice Swanepoel in Prabal Gurung Spring/Summer 2012 campaign (photography: Daniel Jackson), Florian Van Bael & Kendra Spears in Emporio Armani Spring/Summer 2012 campaign (photography: Alasdair Mclellan, styling: Jane How, creative director: Lele Del Fabbro), Raquel Zimmermann in Nina Ricci Spring/Summer 2012 campaign (photography: Inez & Vinoodh, styling: Alex White), Edun Spring/Summer 2012 campaign (photography: Ryan McGinley), Vera Wang Spring/Summer 2012 campaign (photography: Carter Smith), Karlie Kloss in Oscar de la Renta Spring/Summer 2012 campaign (photography: Craig McDean, styling: Alex White, creative director: Doug Lloyd), Bianca Balti in Dolce&Gabbana Spring/Summer eyewear campaign (photography: Giampaolo Sgura), Coco Rocha in Longchamp Spring/Summer 2012 campaign (photography: Dane Shitagi)