CLEANSE: the official launch


Cleanse NYC official launch | invitation | Anne-Marie van Dijk
It was the event I wish I could attend. Alas I had to firmly plant myself in the UK, miles away from The Double Seven in New York where the party took place.

I could have said that life wasn’t fair to me, otherwise I would have been there, but it would be a little lie because life has, in fact, been very kind, although I will cover this part a few paragraphs later.

Right now, with happy tears of pride and joy in my eyes I would like to share the news – CLEANSE: one body, one planet – an initiative created by Anne-Marie Van Dijk to provide young models with all the support, inspiration and advice they need, has become official.

The aim of the programme is to help the girls at the beginning of their modelling career by introducing them to a team of trusted lifestyle coaches, doctors, nutritionists and trainers to make the journey as smooth as possible and, most importantly, helping them remain healthy while meeting demands on the fashion industry.

Cleanse NYC official launch party | Anne-Marie van Dijk, Doutzen Kroes, Lindsay Ellingson
It took a lot of hard work to make things official and I couldn’t have been more proud of Anne-Marie for achieving her dream. She is special and so is her project. I am very excited about the future of CLEANSE and looking forward to seeing it grow from strength to strength.

Where do I fit in? Remember I mentioned that the life was kind to me? Well, first of all I consider myself incredibly lucky to know Anne-Marie and even more lucky to have been invited to the event. And then, of course, comes a little collaboration that makes me smile every time I think of it. A few months ago, while the new CLEANSE website was still in production, Anne-Marie asked me if I would like to write about fashion for CLEANSE blog. Do I even have to say it out loud how happy she made me feel? We chose a few posts from Fashioned by Love to start with, but from now every new article will be created especially for the website to be published once or twice per week.

If you are interested to learn more about CLEANSE, you can visit the website, follow and support it via Facebook and Twitter and read the most recent interview with Anne-Marie for Elle on-line.

Photo source: c/o Anne-Marie van Dijk & CLEANSE Facebook (see the rest of the photos here), by Paul Porter /


  1. An initiative that deserves all our admiration. Congratulations on your collaboration! Anne-Marie couldn't have made a better choice. :)

  2. Sometimes life is just like that, it gives with one hand and takes back with the other xD Still, like you said, you are incredibly lucky to know Anne Marie and be a part of her journey!

    My Own Project

  3. Wat great,what an fantastic news for you,Natalia!!!

    It´s so wonderful,you go to write for this event and you know personaly Anne-Marie................just so lovely:-)*

    I want just now to support Cleanse via Face Book and another.....

    Wish you productive and very nice week,Natalia.


  4. Good things come to those who wait! I am so glad for you, Little Rus! It is a huge opportunity and I am sure you will be great! I am so happy when life surprise us in such wonderful ways! Good luck with this project and of course we will follow you :*

  5. Lindsay Ellingson is soooo gorgeous. I'm in love with that colour on her.

  6. What a wonderful collaboration! This is fabulous to be a part of. I will definitely look at the website. Congratulations!