The launch of a new perfume and particularly by a fashion house I adore always tops up my endorphin levels. When I heard that Chloe is launching See by Chloe fragrance in early February 2013 to accompany the ready-to-wear collection I had to write about it.
The birth of a perfume is an intimate affair that adds pages to the fashion history book. Will it stay and become iconic or will it evaporate in a couple of years? Will it be loved and cherished and given to daughters by their mothers as a special gift on their 18th birthday? Or maybe it will be a present for a special friend you’ve known since your childhood? Who knows… Perfumes do create stories of their own.
The See by Chloe produced by Coty Fragrances and designed by Michel Almairac, the nose behind Chloe by Chloe, will combine the notes of bergamot, apple blossom, jasmine, sandalwood, ylang-ylang and vanilla and have a youthful spirit with playful, arty, romantic and elegant attitude to appeal to the younger audience who may be just discovering the world of Chloe and looking for their first signature scent of a timeless quality.
The design concept behind the faceted bottle was to make it look like a bird cage, so the bird can be set free once the cage is opened.
Bette Franke, the gorgeous 23-year old Dutch model who is currently the face of See by Chloe line was chosen to star in the fragrance campaign photographed by Fabien Baron.
See by Chloe will be available in Harrods and Macy's in February. The collection will include 30, 50 and 75ml eau de parfum as well as See by Chloe shower gel and body lotion.
Photo source: Better Franke in See by Chloe perfume campaign photographed by Fabien Baron