See by Chloe perfume debut

11/12/2012

Better Franke in See by Chloe perfume campaign photographed by Fabien Baron
The launch of a new perfume and particularly by a fashion house I adore always tops up my endorphin levels. When I heard that Chloe is launching See by Chloe fragrance in early February 2013 to accompany the ready-to-wear collection I had to write about it.

The birth of a perfume is an intimate affair that adds pages to the fashion history book. Will it stay and become iconic or will it evaporate in a couple of years? Will it be loved and cherished and given to daughters by their mothers as a special gift on their 18th birthday? Or maybe it will be a present for a special friend you’ve known since your childhood? Who knows… Perfumes do create stories of their own.
Better Franke in See by Chloe perfume campaign photographed by Fabien Baron

The See by Chloe  produced by Coty Fragrances and designed by Michel Almairac, the nose behind Chloe by Chloe, will combine the notes of bergamot, apple blossom, jasmine, sandalwood, ylang-ylang and vanilla and have a youthful spirit with playful, arty, romantic and elegant attitude to appeal to the younger audience who may be just discovering the world of Chloe and looking for their first signature scent of a timeless quality.

The design concept behind the faceted bottle was to make it look like a bird cage, so the bird can be set free once the cage is opened.
see by chloe perfume
Bette Franke, the gorgeous 23-year old Dutch model who is currently the face of See by Chloe line was chosen to star in the fragrance campaign photographed by Fabien Baron.

See by Chloe will be available in Harrods and Macy's in February. The collection will include 30, 50 and 75ml eau de parfum as well as See by Chloe shower gel and body lotion.

Photo source: Better Franke in See by Chloe perfume campaign photographed by Fabien Baron

35 comments:

  1. Such a beautiful concept behind the bottle design. I'm loyal to just a few perfumes, but maybe this is one that's going to be added to the list. :)

    ReplyDelete
  2. Ok, I'm sold on it! The fragrance sounds amazing and I love the symbolism in the bottle design. Who doesn't want to be set free!?
    Thanks for sharing...

    XO, Gina
    http://classyeverafter.blogspot.com

    ReplyDelete
  3. ooh I love the birdcage inspired design and the combination of perfume notes sounds promising

    ReplyDelete
  4. Ой, как интересно. Буду ждать.

    ReplyDelete
  5. I love the birdcage concept! Very pretty design for a bottle.
    Jamie
    http://chatterblossom.blogspot.com/

    ReplyDelete
  6. I will have to see what this smells like as I don't think I've ever smelled a Chloe scent before!! So pretty, the bottle is though :) xx

    ReplyDelete
  7. I've mever seen this perfume in Poland. Why? ;<
    How about follow each other? ;>
    Enita,

    ReplyDelete
  8. Its scent is so good!:) Kisses! xo

    ReplyDelete
  9. I love Chloe! I have to try this one too :D <3

    xo
    http://busyblouse.blogspot.nl/

    ReplyDelete
  10. i love these!
    http://coeursdefoxes.blogspot.com/

    ReplyDelete
  11. I love your blog, I follow you on GFC, I hope you follow me too!

    ReplyDelete
  12. Hopefully this one is as good as the other scents! Love Chloé!

    ReplyDelete
  13. I have to admit, i am really, really fussy when it comes to perfumes. I have two that i adore and could bath in and really don't like many more.
    However, having said that, i am always on the look out for something new. The ingredients in this one sond good, so i'll definitely give it a sniff. Who knows, it might become my new favourite.

    Red xx

    ReplyDelete
  14. I love the bottle - what a beautiful design. I only wear one perfume and will probably stick to it, but i have always loved perfume bottle design

    <3 katherine
    of corgis and cocktails

    ReplyDelete
  15. Great flacon! Must smell it! Thanks for the tip! xo Caroline

    ReplyDelete
  16. Wow, Bette Franke looks amazing in this ad! I can not wait to see what it smells like!

    xx
    Kelly
    Sparkles and Shoes

    ReplyDelete
  17. You sold me on the perfume!


    XO,
    Rachel Ashley
    http://fashionablyliving.com

    ReplyDelete
  18. i bet the scent is really nice! i love the birdcage concept. gorgeous bottle!
    http://www.averysweetblog.com/

    ReplyDelete
  19. I love the bottle design concept. Very thoughtful and cute :)

    xx
    Heel in Mint

    ReplyDelete
  20. Lovely post and gorgeous blog. Thank you so much for stopping by mine and leaving your lovely comments.Don't be a stranger-come back xx

    ReplyDelete
  21. Ps, you've got a question from another reader at my blog regarding the Tracy Anderson method:) xo Caroline

    ReplyDelete
  22. I can't wait to scent out this fragrance, from your description it sounds just lovely

    ReplyDelete
  23. I can spend hours choosing the right perfume. Hope this one is as good as it sounds. But you never know until you try it on your own skin if it will work for you or not. Xxxx

    ReplyDelete
  24. I have to try it! Love Chloe perfumes :D
    xoxo

    novelstyle.blogspot.com

    ReplyDelete
  25. cute!

    I want to invite you to great giveaway in my blog!
    You can win your favorite Dress from InloveWithFashion!
    http://petitsweetcouture.blogspot.com.es/2012/12/in-love-with-fashion-worlide-giveaway.html
    XOXO

    ReplyDelete
  26. I need to check this out!!
    XO,
    Zhanna
    www.lifeandbows.com

    ReplyDelete
  27. Oooh, this looks and sounds absolutely delicious!

    Gorgeous image for the campaign, and I am in love with the bottle design, so so unique and quirky!

    ReplyDelete
  28. perfect gift for my sister! :D

    Just followed your blog... Hope you can drop by my page

    ReplyDelete
  29. Can't wait for this! The campaign looks lovely, so fresh! xxx

    ReplyDelete
  30. Oh sexy picture. Cloe is one of my fiance favorite women perfume.

    ReplyDelete