The search for enlightenment through fashion


Laetitia Casta photographed by Daniel & Iango for i-D # 322 2013
I cannot believe it’s been over a year since I bought my first copy of i-D. I guess when you are in a happy relationship with anything, let it be a person or, in this case, a fashion magazine, the time flies by unnoticed.

Needless to say I picked the latest issue as soon as I decided on my choice of the cover, which wasn’t as easy as it might seem. Once the treasure was mine I got ready for an evening of reading. It was then when I can across a fabulous article offering 50 insights and tips from the fashion insiders that was so witty and brilliant I had to share some of it with you.

1. Being “on-trend” is a mediocre aspiration that will never make anyone remember you.

2. Words like “edgy” and “directional” should be used sparingly, otherwise you sound like the tacky fashion “expert” off breakfast telly.

3. Designers always admire their muse’s “attitude” more than what the muse wears. So, actions speak louder than clothes, ultimately.

4. Spending hours and hours getting ready and looking in the mirror is always a good use of time and well worth the effort, but only if the end result creates the illusion of thrown-together effortlessness.

5. If you are going to blog about fashion, make sure you can string a sentence together.

6. Buying an item of clothing which you know deep down isn’t really “you”, will always mean you feel like a tosser while wearing it.

7. It is better to buy one stomach-churningly expensive piece of clothing that you love – even if it means you can’t pay the rent next month – rather than an array of cheap things which you just, sort of, quite like.

8. The best designers are those who come up with something which you didn’t previously know you wanted until you saw it for the first time.

9. More fashion designers should “take a season out” if they feel like going so. Good ideas do not inherently happen every six months.

10. You have to look way beyond the territory of fashion in order to create a new style. And in relation to that, a “reference” or “homage” should not be a license to simply emulate someone else’s ideas from yesteryear.

11. If your parents like what you are wearing, you are clearly doing something wrong.

12. Fashion is one of the most effective forms of communication and self-expression, but it doesn’t compensate for having something interesting to say.

13. Don’t believe everything you read about fashion just because it’s been published somewhere reputable: process the information and always make your own mind.

The other 37 “rules” as well as several pages long interviews (including the one with Grace Coddington), inspirational stories and an absolutely gorgeous editorial featuring Laetitia and Lara can be found in the Wise Up issue that you can still get on-line.

Photo source: Laetitia Casta photographed by Daniel & Iango for i-D # 322 2013 | i-D


  1. Отличные высказывания)
    Понравилось 11 :D

    ♡my blogspot -

  2. ahh such a tease! I was delighting in these tips! I guess I will have to buy the magazine now!


    Erin @

  3. cute blog! I’ll follow you!
    I have a fashion blog too, I hope u'll be one of my followers:-)

  4. I have to agree with all these rules, Little Rus! It is so not the trend that matters, but the style, I think all the women should leave by this rule and not just buy everything is on trend. Kisses

  5. I love this post! Haha, number 5 - so true!


  6. Wow,Wow and WOOOOOW....Natalia,dear such a very wonderful post!!!

    Thankyou so much for these wise advices here:-)*
    Really true what do you said!

    My warm wishes to you,


  7. I love this post!! I need this magazine. Number four has always been my number one rule!


  8. Great insights and tips, except for one I don't quite agree with: the one with the parents liking what you wear. What if you have some very cool and stylish parents? Mine happen to be so and I rely on their judgment. Or was this a joke?
    The last one of the best.

  9. It was for sure an interesting article, I agree with these tips:)) Kisses dear! xo

  10. HaHa natalia! this was so awesome. what a fabulous magazine. i find it amazing how designers come up with things every 6 months. it's fascinating to me. when we blog, there are times when we have a plethora of ideas and then we don't. there's is on a much bigger scale. i bet they save ideas for when they see certain trends coming. awesome post doll! have a great day!

  11. These are really insightful and true. 11 made me chuckle and 12 had me nodding. Thanks for sharing Natalia!

    Rowena @ rolala loves
    Enter my iPad Clutch Giveaway!

  12. cool tips, I really like how they vary from being applicable to everyday people to haute couture designers

    Mili from call me, Maeby

  13. I've always enjoyed i-D magazine and it's articles like this that are the reason why. Although some of the rules are funnier, I have to say that to me, number 5 is the most poignant. If you are going to write about anything, you must know how to write - such a elementary concept, and yet one that escapes so many people!

  14. These are great! I especially agree with buying an expensive piece that you love instead of a lot of cheap things to tide you over.


  15. I totally agree with the rule of buying one expensive but gorgeous piece of clothing than lots of cheap and mediocre ones. Spot on!

    Red xx

  16. This is all such great advice - loving #1 and #11 especially. Thanks for sharing!

  17. What an absolutely clever text, number 3 is very inspiring, such a great post!


  18. I've never bought a copy of i-D, just admired its covers on several outlets, but I think I should start reading it regularly. I would love to read the entire set of rules and insights!

  19. This seems like it must be an amazing magazine, the list is actually kind of refreshing. (Whoops, I need to work on #5, better sentences!) i think the funniest part is about if your parents like your look, then you're doing something wrong, this made me laugh! My mom always likes my jeans outfits and I usually like them as well! :)
    I think I'm going to have to check this magazine out, it really sounds different and fun to read.