Chloe Attitudes

19/11/2013

Chloe Attitudes is a sign that some dreams do come true. I dreamed this book. I craved it. I longed for it. For several years I was secretly praying that somebody will publish a book about Chloe. A proper book. The one with stories and photographs. Something to be enjoyed and cherished forever. Something to learn from.

And then, back in October, as I was doing my regular amazon check, I saw it. On the day Chloe: Attitudes was released. I couldn’t believe my eyes and, with my hands shaking, ordered a copy. I think I stopped breathing for a moment. 

Chloe, as a brand, agrees with me. The shapes, the colours, the peony and rose scent of the perfume. Even the name – I love the sound of it, the way it looks when written down… I think it’s one of the most beautiful names that ever existed.

Chloe Attitudes by Sarah Mower / book review / fashion books / best fashion books / via fashioned by love british fashion blog
If I could, I would buy something from Chloe every season. For now, I have to be creative and indulge my love and imagination through the written word, beautiful dreamy imagery and an occasional pair of shoes (for Chloe footwear is so comfortable!) and See by Chloe pieces.

Indeed, Chloe Attitudes is a joy for somebody like me. As soon as I read the first sentences of the foreword by Gaby Aghion, it resonated deeply and made me smile.

“I don’t show myself much. I don’t like publicity. I never had my photo taken, and I told myself, “I exist: people will find me.” I don’t explain anything. I lived the life I wanted.” Isn’t it just marvellous how every word and every sentence open up, unfold before our eyes like a beautiful rose?

Chloe Attitudes by Sarah Mower / Jean Shrimpton in Chloe / book review / fashion books / best fashion books / via fashioned by love british fashion blog
And then come the wonderful stories written by Sarah Mower covering every designer who worked for Chloe including Gaby herself, Karl Lagerfeld, Martine Sitbon, Stella McCartney, Phoebe Philo, Hannah MacGibbon and Clare Waight Keller, each injecting their ideas into the brand creating beautiful designs that bring joy, a feeling of love, freedom, air, freshness, youth and life.

Chloe Attitudes by Sarah Mower / book review / fashion books / best fashion books / Anne-Marie van Dijk in Chloe / Marie Claire France / via fashioned by love british fashion blog
By Gaby’s own admission, Chloe was very avant garde from the start, moving away from ultra feminine and beautiful, but over-the-top expensive couture into more wearable and affordable clothes that still had style and personality – something you notice when browsing the array of images filling the book to the brim. While each “era” was inspired by the time those garments were made in, those dresses had an impalpable feel of timelessness about them as if each designer could, in a way, see the future and dress a woman who dares to look into it, breaking the rules of gravity and going against, as Cecil Beaton once put it, “play-it-safers”…

Chloe Attitudes by Sarah Mower / book review / fashion books / best fashion books / via fashioned by love british fashion blog
An amazing edition celebrating history of one-of-a-kind fashion house and people who made it happen. Absolutely delightful!


Photo source: personal

21 comments:

  1. I'd love to read it too, love the brand as well. That quote is marvelous and so true, a great reading dear, enjoy it!:) Kisses! xo

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  2. Can't wait if you enjoy the read. I do love Chloe!
    Have a lovely Tuesday!
    XO, Gina

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  3. Замечательная статья, очень красиво написано) Интригующе! Интересно, а это книга будет издана на русском языке?

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    1. Возможно, сейчас многие книги переводят, причем достаточно быстро. С другой стороны, ты же знаешь английский, так что я бы советовала прочитать в подлиннике. (Есть еще французская версия, правда) x

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  4. What a great post! I love everything about Chloé. I have a few pieces of clothing, shoes, sunglasses, the perfume (the green) and I´ve told my husband that I want nothing else for Christmas than a Chloé bag (Marcie)... Well, now I think I need to put this book on my wish list as well. I had no idea about it! xo Caroline

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    1. Oh, I would love a Marcie in my life, too. She is such a beauty! And yes, the book would make a wonderful Christmas present. Hope you will find it under the tree. x

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  5. Last fall, the Palais de Tokyo in Paris did a Chloe Attitudes exhibit. I stumbled upon it accidentally one rainy evening and I have never been so glad to have gotten lost. I've been a Chloe fan for a long time but Attitudes really deepened my appreciation for their designs.
    xox,
    Cee

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    1. I heard of it and wished I could be in Paris to see everything... Must have been an amazing experience to see the clothes up close and personal, nothing compares to it. x

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  6. I really love to read what you've written, it's so passionate and that's lovely :)

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  7. I didn't know this book had come out! You made such a wonderful introduction that I can't help but wishing to hold it in my hands! Thank you dear!
    Much much Love,
    Coco
    Coco et La vie en rose
    Coco et La vie en rose on Bloglovin
    Coco et La vie en rose on Facebook
    Iphone cover giveaway

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  8. That book looks awesome! I would love to add it to my collection too! =)
    xo,
    nancy

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  9. Natalia,dear!
    Can't resist it and WANT to say you: thank you so much for share your feelings and thoughts about this book:)
    You makes me incredibly curious and I want,want,want to read this book!
    You woke up my imagination,So fabulous good wrote your post:)

    Wishing you wonderful week ahead,dear friend!

    Hugs,
    ***Violetta***

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  10. Dear Natalia, I can imagine that you were excited when you discovered this book at Amazon because Chloé is really such a wonderful brand and like you I would like to buy each season at least one piece of the collection :) My Chloé sandals are one of my treasures.

    Wish you further many pleasure with your edition!

    xx from Bavaria/Germany, Rena

    www.dressedwithsoul.blogspot.de

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  11. I had no idea this book was around, thanks for posting this is now on my reading must have list along with Grace Codington's book.

    Allie of ALLIE NYC formerly Dressing Ken

    allienyc.com

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  12. Marvelous writing my dear. I really love reading your descriptions as you are a born wielder of language.
    -Jamie
    ChatterBlossom

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    1. You made me blush... to be point of turning burgundy. :) Thank you! x

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  13. Delightful Indeed Natalia! I can tell you enjoyed it. It's the way you live YOUR life! That's why you love it so. It parallels YOU. It's almost a philosophy! Love their clothes.
    http://www.averysweetblog.com/

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  14. I love Ckloé, nice pics :)

    Kiss
    http://www.mademoisellemode.com/

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  15. Natalia, this is so beautifully written and I love how you describe your feelings about Chloe. Chloe was the first design house I fell in love with and I used to wear the perfume and cream all through high school and college. Your post inspires me to get this book!

    xo Mary Jo

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  16. I'm still waiting to receive mine. I already know how much I'll love it. :)

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