Why did I suddenly think of it after many years of consciously avoiding any designer fragrances? At first it was the story of the scent itself, the notes of neroli and water lily that I am always drawn to combined with warm spices and white amaryllis flower that has never been used in perfumes before. They say, the perfumers used a new technology that helped to capture the very essence of the floral scent without having to cut the flower... I like little details like that.
At one point it went through my mind that the meaning of the word "amaryllis", "I give light", is very similar to the Italian "dare alla luce" or "to give to the light". It's almost as if the perfume carrying the essence of the flower was born, like a new baby...
I loved the bottle, too. I could easily picture the smooth clear glass flacon topped with a flower shaped stopper inspired by Sicilian marzipan sweets and finished off with a grosgrain black ribbon, on my bedside table, next to a small bouquet of white roses and a candle, fitting into the white, green and black colour-scheme of the room that I call my happy place, my sanctuary.
The beautiful and romantic campaign starring Kate King was directed by the designers themselves and photographed by Domenico Dolce in a stately home lavishly decorated with bunches of white jasmine, roses, lillies and tulips...
Everything about this perfume feels wonderful, youthful, feminine, almost as if it's not just the scent, but the very first embrace of spring or a kind of magical elixir created to make our life a little bit more beautiful.
Dolce is available in 50 and 75ml bottles and sold exclusively at Harrods and Saks Fifth Avenue.
Photo source: Dolce & Gabbana