Last week I went to London again. For my rendezvous with Prada. By then I've read several articles and posts about the exhibition organised by Harrods and opened to every Prada aficionado free of charge, but nothing, absolutely nothing prepared me for what I actually saw.
There, on the fourth floor of one of the most legendary British stores, so close to the sky you could almost touch it, was a dark room full of treasures covering the entire history of the brand and celebrating the endless creativity and style.
It was such a unique and beautiful display of objects from the past and present - the original designs from the early 1900s, the most iconic and memorable garments, shoes and bags, jewellery and eyewear preserved inside vintage glass vitrines, the ad campaigns, the films, the books - all allowing you to see and appreciate both the intellectual and artistic sides of Prada, ask questions, seek answers and look for a hidden meaning behind each piece.
True to Prada's "fashionless fashion" vision, the clothes were displayed in groups regardless of their birth season, but rather to fit of one of the six themes: Continentalism (a blend of history), Femascunility (menswear-inspired), Modernity (minimalism in every shade of white), Figuration (the clothes as paintings, an added visual layer of expression your inner self), Animality (a mix of animal prints and materials, the real and faux) and Excessivity (to test your taste and make you question your aesthetics).
This enchanting arrangement that combined 10 years worth of Prada was a perfect way to show the timeless quality of Miuccia's designs and the way each collection flows into another, blossoming and captivating, never created to please anyone, but to be stimulating for the mind (and pleasing for the physical form) and worn despite any trends and fashions, for decades.
To put it simply, this is a must-see event, one in a lifetime opportunity to be in a company of Prada. Don't miss it. And should you find yourself in Pradasphere, get a guide - they are absolutely brilliant and enhance the entire experience.
Photos taken by me