Moss and Klein are making headlines again

15/07/2014

Lottie Moss photographed by Michael Avedon for Calvin Klein X MyTheresa Re-Issue Project
It was just over 37 years ago, on 29 June 1977, when Calvin Klein and Barry Schwartz signed a million dollar deal with the Puritan fashion licensing a new collection of denim "for the public" and launching the curve-hugging straight leg indigo pair that not only generated $80 million in sales in the first year, but became an iconic garment modelled by Patti Hansen, Brooke Shields, Kate Moss and Natalia Vodianova.

Kate was chosen as the face of Calvin Klein Jeans in 1992 when the changing eras asked for a more delicate, almost fragile, look. Moss, who had "this childlike, womanlike thing... a kind of sexiness that (was) very exciting"*, got the job on the spot and her black-and-white ads photographed by Herb Ritts appeared in magazines and billboards in Spring 1993. 

Fast forward 21 years and the legend of the Moss + Calvin Klein is making the headlines again as the brand is preparing to launch The Re-Issue Project, a new collaboration between Calvin Klein and the global fashion retailer, MyTheresa. Designed by Kevin Carrigan, the collection will feature nine of the CK Jeans signature pieces including new versions of the original Brook Shields' high-wasted skinny jeans, Kate Moss boyfriend tapered jeans, denim jackets, cK sweatshirts and t-shirts tapping into the 90's nostalgia and bringing it into the 21st century.

Even the campaign itself was created to mirror the original images of Kate, so no wonder it was Moss's younger sister, Lottie, who was casted to front it. Photographed by Michael Avedon, the grandson of Richard Avedon who created the famous 1981 Brooke Shields ads, the 16-year old portraits the captivating mix of "intriguing innocence with utter beauty"** and makes the perfect Calvin Klein girl.

The capsule will be sold exclusively on mytheresa.com beginning on 16 July with the prices ranging between £70 and £270.

* Calvin Klein in his interview to PEOPLE magazine
** Michael Avedon quote

Photo source: Lottie Moss photographed by Michael Avedon for Calvin Klein Jeans X MyTheresa Re-Issue Project via MyTheresaFGR

13 comments:

  1. Oh wow! It should be a hit. I remember Brooke Shields saying, nothing gets inbetween me and my Calvin's. HaHaHa

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  2. and now i'm officially old! hehe

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  3. Perfect style <3
    Good post :)

    Kisses
    http://www.mademoisellemode.com/

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  4. I've always like CK. This should be fabulous.

    XO, Gina

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  5. It's really amazing to think of the history of Calvin Klein jeans - although they've never been my denim brand, as the fits just don't seem to work for me, I could never argue that they are anything less than absolutely iconic. And I love this photo of Lottie!
    xox,
    Cee

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  6. How exciting! I am curious, thanks for informing us about it :) xxx

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  7. Wow, this was really long ago, I remember this campaign so well :) Thanks for the interesting background infos.

    xx from Germany, Rena

    www.dressedwithsoul.com

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  8. An incredible collab, can't wait to shop this on MyTheresa!

    SDMxx
    www.daringcoco.com

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  9. Great post.
    xoxo
    Christy

    http://www.am2pmchic.com/

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  10. I think it is fun that they are using Lottie--- I am always fond of things coming full circle!

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