Calvin Klein and Barry Schwartz signed a million dollar deal with the Puritan fashion licensing a new collection of denim "for the public" and launching the curve-hugging straight leg indigo pair that not only generated $80 million in sales in the first year, but became an iconic garment modelled by Patti Hansen, Brooke Shields, Kate Moss and Natalia Vodianova.
Kate was chosen as the face of Calvin Klein Jeans in 1992 when the changing eras asked for a more delicate, almost fragile, look. Moss, who had "this childlike, womanlike thing... a kind of sexiness that (was) very exciting"*, got the job on the spot and her black-and-white ads photographed by Herb Ritts appeared in magazines and billboards in Spring 1993.
Fast forward 21 years and the legend of the Moss + Calvin Klein is making the headlines again as the brand is preparing to launch The Re-Issue Project, a new collaboration between Calvin Klein and the global fashion retailer, MyTheresa. Designed by Kevin Carrigan, the collection will feature nine of the CK Jeans signature pieces including new versions of the original Brook Shields' high-wasted skinny jeans, Kate Moss boyfriend tapered jeans, denim jackets, cK sweatshirts and t-shirts tapping into the 90's nostalgia and bringing it into the 21st century.
Even the campaign itself was created to mirror the original images of Kate, so no wonder it was Moss's younger sister, Lottie, who was casted to front it. Photographed by Michael Avedon, the grandson of Richard Avedon who created the famous 1981 Brooke Shields ads, the 16-year old portraits the captivating mix of "intriguing innocence with utter beauty"** and makes the perfect Calvin Klein girl.
The capsule will be sold exclusively on mytheresa.com beginning on 16 July with the prices ranging between £70 and £270.
* Calvin Klein in his interview to PEOPLE magazine
** Michael Avedon quote