The latest Gucci updates suggest that Saint Laurent's Hedi Slimane may be the Giannini's replacement at Gucci in the upcoming months topping the list of contenders including Joseph Altuzarra and Givenchy's Ricardo Tisci.
Personally I can see how Tisci isn't going to move from Givenchy any time soon for he seems to be in his element right now, whilst Altuzarra, as much as I like his designs, is a little bit too young and one-dimensional and definitely not experienced enough to take on something as legendary and pressure-heavy as Gucci.
Slimane may not be everyone's cup of tea, but lets be honest here. Over the last few years Giannini produced several collections that, unless they were highlighted in the press, would not, in fact, be remembered at all and, if you check the Kering/Gucci profit figures, it becomes clear that while generating 55% of the total profits, Gucci made about 90% of that on leather goods, not ready-to-wear or other accessories.
Hedi, the bad boy of fashion, does like to shock and can be misunderstood at times, but he is creative, he has an opinion and he isn't afraid to break a few rules. What also important is that, unlike Giannini, the YSL designer managed not only offer some new style classics (raise your hand if you want a pair of Jane's), but also increase the company's profits by 28% over the two-year period and made the crowd talk about Saint Laurent.
So lets take a seat and wait to see what happens next. The question is that if Slimane does move to Gucci who is going to take his role at Saint Laurent?
Photo source: Hedi Slimane self-portrait via hedislimane.com