Hedi Slimane to replace Giannini


via fashioned by love | Hedi Slimane move to Gucci
The latest Gucci updates suggest that Saint Laurent's Hedi Slimane may be the Giannini's replacement at Gucci in the upcoming months topping the list of contenders including Joseph Altuzarra and Givenchy's Ricardo Tisci. 

Personally I can see how Tisci isn't going to move from Givenchy any time soon for he seems to be in his element right now, whilst Altuzarra, as much as I like his designs, is a little bit too young and one-dimensional and definitely not experienced enough to take on something as legendary and pressure-heavy as Gucci. 

Slimane may not be everyone's cup of tea, but lets be honest here. Over the last few years Giannini produced several collections that, unless they were highlighted in the press, would not, in fact, be remembered at all and, if you check the Kering/Gucci profit figures, it becomes clear that while generating 55% of the total profits, Gucci made about 90% of that on leather goods, not ready-to-wear or other accessories. 

Hedi, the bad boy of fashion, does like to shock and can be misunderstood at times, but he is creative, he has an opinion and he isn't afraid to break a few rules. What also important is that, unlike Giannini, the YSL designer managed not only offer some new style classics (raise your hand if you want a pair of Jane's), but also increase the company's profits by 28% over the two-year period and made the crowd talk about Saint Laurent. 

So lets take a seat and wait to see what happens next. The question is that if Slimane does move to Gucci who is going to take his role at Saint Laurent?

Photo source: Hedi Slimane self-portrait via hedislimane.com


  1. I hope he will do a good job this time I hated why he did for YSL, so far from what it was at the beginning!!

  2. Good to know. I don´t think Gucci has filled its brand very well after its last hype, despite having royals wearing it constantly it still doesn´t make me buy it...maybe later on again! Caroline

  3. I personally have not been a fan of Gucci for a long time now, maybe a change is necessary!

  4. I wonder what the changes will bring in the end, so let's hope he'll do a good job

  5. I know that not everyone loves Hedi Slimane, but I absolutely do and I can't wait to see what he will do for Gucci. I know we will see a lot of talk about how he will take Gucci away from its roots, like he did with YSL, but I think is something we have to embrace - if a house is not successful, sometimes a move away from origins is neccessary to breathe new life into a brand. It certainly worked at Louis Vuitton with Marc Jacobs, after all!

  6. Hopefully it will be a good change!

    P.S Thanks for visiting my blog and for lovely comments...new post is up :-)

  7. Looks like a lot of big changes are taking place.

  8. It will be interesting to see what happens!

  9. I am sure he's going to do a good job at Gucci. However, I did not like his work at all for YSL. It was overhyped and bleh :/


  10. This should be interesting! Can't wait to see!