Original by Anja Rubik

09/12/2014

via fashioned by love | Anja Rubik Original perfume campaign photographed by Paola Kudacki
Celebrity fragrances... As a lover of perfumes (and a consumer of such) I've never understood them. Oh, nothing smells quite like Britney, Kylie, one of the Jennifers, Kim, Avril, Jessica, Sara Jessica or, God forbid, One Direction, or Justin Bieber... The candy-sweetened aura of all things un-cool, un-popular and so not rock'n'roll that, enhanced by creative marketing aimed mostly at pubescent girls, still sells like hot cakes and is one of the quickest ways to make a lot of money with very little (as it often happens with the celebrity fragrances) effort.
via fashioned by love | Anja Rubik Original perfume campaign photographed by Paola Kudacki
Naturally I was very surprised to hear that Original, a fragrance created by Anja Rubik, was also pushed onto the "celebrity" shelf as soon as the iconic fashion model launched it in her native Poland last month. For me, hers was a completely different, original if you please, story.

Anja is not a celebrity. She is a model, a practically supernatural human being, with limbs, and eyes, and poses that made her shine on a runway, in magazines and numerous campaigns, including a few perfume ones (Rubik starred as a face of Chloe, Fendi, Ferragramo, Saab, Yves Saint Laurent and Trussardi). She knows the industry and how to tease and tame it visually, from seducing the camera for another beautiful editorial to successfully publishing the 25 magazine that she launched two years ago.

via fashioned by love | Anja Rubik Original perfume campaign photographed by Paola Kudacki
Unlike celebrities, Rubik is a quintessence of effortless and modern, in that messy-hair-black-and-white-minimalism kind of way that is so now and yet so timeless - and Original, a soft and spicy scent of lily, green tea, pink peppercorns and resin notes blended by Patricia Choux, is definitely the fragrance to look out for if you crave that chic and intimate simplicity in life and style.

via fashioned by love | Anja Rubik Original perfume campaign photographed by Paola Kudacki
If allure could be bottled, this would be one of the forms it would take... 



Available exclusively at net-a-porter.com and colette.fr

via fashioned by love | Anja Rubik Original perfume campaign photographed by Paola Kudacki

Photo source: Anja Rubik Facebook, Original perfume campaign photographed by Paola Kudacki, video campaign directed by Gordon Von Steiner and styled by Karen Kaiser, soundtrack by Woodkid

10 comments:

  1. This perfume sounds great! Beautiful black and white campaign! =D

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    xoxo,
    Jessica

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  2. Wow, simply stunning! Thank you for sharing!

    XO IMKE

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  3. I am torn about this fragrance. As a form fragrance girl - paid my way through school selling perfumes in a department store - I am a terrible snob about fragrances and anything remotely celebrity-related always irks me. But... the bottle for Original is so beautiful and, well, frankly, original. And I love Anja. I haven't decided quite yet what to think.
    xox,
    Cee

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    Replies
    1. I guess it's all about trying... But frankly, and as I said before, I don't consider certain models to be celebrities... I wouldn't mind if Daria did something, too... They are beyond the celebrity status. However there will be quite a few other girls I would never turn to when it comes to perfume (or clothing or beauty etc etc etc). Snob, too, you know... :)

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  4. Wow Natalia...this is one perfume that I definitely looking forward to smelling (and trying). I love Anja, and the bottle somehow reminded me of Chanel. So I am really looking forward to trying this scent :)

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    Replies
    1. You are right, it really does look a bit like Chanel. Though in this case I don't mind - love the design, so the more the better. :)

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  5. I like the look of the fragrance advert and bottle, a bit Chanelish.

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    Replies
    1. Agree about the bottle, but I think it's a good thing - such a beautiful design. x

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  6. I'm not a fan of celebrity perfumes either Natalia. LOL Her's definitely seems different.
    http://www.averysweetblog.com/

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