The Italian job


Not that this was a huge surprise, but last week Peter Dundas was appointed as the creative director at Roberto Cavalli, the brand he previously worked from 2002 to 2005 before moving to Emilio Pucci. For Dundas it was "the home coming" and for Cavalli - "the desire to evolve a style that combines glamour, tradition and innovation."

Peter Dundas at Roberto Cavalli
His position at Pucci was swiftly filled by hiring Massimo Giorgetti, one of the Italy's most talented young designers, founder and creative force of MSGM, the 4-year-old brand known for its prints and colours. He will be combining his two roles and reveal the first Emilio Pucci Spring/Summer 2016 collection in during September fashion week.

MSGM Massimo Georgette becomes Emilio Pucci creative director
There's no doubt that Dundas will fit into his Cavalli role perfectly, but I am very curious to see how Georgetti will interpret his love of modern shapes when he designs for the iconic brand made incredibly sensual and very couture by its now former creative director. I really, really hope he won't turn Pucci into another "street style in flipflops vision" - it will absolutely break my heart.

Photo source: Roberto Cavalli Spring/Summer 2015 backstage via, BOFMSGM


  1. I wasn't aware of this, thanks for sharing the news! Have a lovely week ahead..

    Gabrielle | A Glass Of Ice


  2. I have mixed feelings about Georgette coming to Pucci, because I am really not a fan of MGSM. But I hope he will grow and stretch his imagination with the brand to make something wonderful.

  3. Oh, I'm also very curious how he will interpret his style! Happy new week, dear Natalia :)
    xx from Germany/Bavaria, Rena

  4. didn't know about this bit of news, which is why i rely on you to deliver it! ;)

  5. I am very curious to see their work! It is true… There have been so many changes in the fashion industry

  6. Beautifully put, and witty too! I am curious to see how Pucci does under his creative ministrations!
    Thanks for letting us know this!
    xx, Elle

  7. Oh I had no idea there was someone new in Cavalli !
    I am looking forward to seeing changes-

  8. GREAT FASHION:) I wish you a cosy and fun weekend.

    Check out my new post...10 cute easy easter ideas:)

    LOVE Maria at inredningsvis - inredning it's, Swedish for decor :)