10 style-conscious ways to be eco-friendly

23/04/2015

Shania Shaik in Harper's Bazaar Australia April 2015 (photography: Simon Upon, styling: Naomi Smith) via fashioned by love british fashion blog
Earth day is like Valentine's day - it should be celebrated 365 times a year, not once or twice because there's a sudden need to chip in or win a popularity contest.

Being eco-friendly has nothing to do with getting in the spotlight or maintaining a long conversation discussing the pros and cons of going green - it's all about taking care of something very unique and precious: our Planet.

Miranda Kerr in Power of one / Harper's Bazaar Australia March 2015 (photography: Kai Z Feng, styling: Naomi Smith) via fashioned by love british fashion blog
Earth is our home. And, if you think about it, the Planet is also very similar to our body - the forests are its lungs, and the rivers flow like the vital fluids, it needs nutrients to maintain its surfaces, suffers - if it has to deal with too many chemicals, and, just like the human body, can become ill when the balance is no longer there.

So the very simple reason we need to look after Earth is because without our care it will not survive... Besides, rethinking our actions and habits in order to create a more beautiful world, can also enrich our own lives in so many wonderful ways - from being healthier and happier to achieving an amazing sensation of serenity and calmness.

Porter #8 Summer 2015 (photography: Bruce Weber) via fashioned by love british fashion blog
The funny thing is that it doesn't require you to become somebody else, adopt a hippy lifestyle, eat insects or built a tree house somewhere in the middle of the rainforest. To demonstrate, I've got a few simple, but effective, and oh-so-very stylish ways to please both your inner fashion-savvy glamour puss and eco-friendly warrior.

LEAVE POLYESTER FOR THOSE WHO SELL IT: if they think it's wearable, let them wear it as much as they like. You? Your body is too precious to be covered in that slimy fabric that cut any possible air supply and requires a lot of natural resources to be produced - for example, it takes 12MJ of energy to make 1kg of organic cotton and 63MJ for 1kg of wool vs 125MJ for 1kg of polyester or 175MJ for 1kg of acrylic. To be recycled or destroyed, the synthetic fibres will need thermal energy or chemicals because, just like plastics, they aren't biodegradable (1, 2)

Instead enjoy the gifts from nature - cotton, linen, wool - they were meant to be worn against human skin, protect it and make us feel so-so good.

Louise Pedersen in Glamour Italia September 2014 (photography: Signe Vilstrip, styling: Simone Guidarelli) via fashioned by love british fashion blog
INVEST IN QUALITY, NOT QUANTITY: trust me, it's best to have one fabulous shirt than a dozen of cheap thrills with a few dirty secrets. Look everywhere, high street - high end, but only take the item home if it's worth your love...

If the main reason you bulk buy is always having something new to wear when facing the fashion pack at some fabulous event, picture yourself answering a "what are you wearing?" question - I bet, you'd feel million dollars saying "Chloe" or "Celine" rather than mumbling a name you'd rather keep to yourself... 

And no, nobody would ever care if you re-wear that Chloe, classic Louboutins or carry your trusted little Chanel - in fact, if you wear them right, you may even get into "the most stylish" column at some point. In the past I quoted both Phoebe Philo and Michael Kors saying that a girl doesn't need a lot of clothes, but rather the right clothes because I wholeheartedly agree with them.

If you think those luxury items are absolutely out of your league, lets move to my next great idea...

Rosie Tupper in Arist's muse / Marie Claire Australia May 2014 (photography: Nicole Bentley) via fashioned by love british fashion blog
BUY PRE-LOVED: shopping for pre-loved designer fashions will elevate your style to perfection and make it "unique to yourself and yet identifiable to others". If you shop smart, there are always treasures waiting to be discovered - naturally, a matter of luck, but so far some of mine included a Bottega Veneta dress, classic Hermes skirt, Vanessa Bruno gladiators and vintage Balenciaga blazer. 

Know what you want, how much you want to spend and go to the reputable sellers - Vestiaire, Covetique and FarFetch Vintage are my favourite places that ship worldwide.

PRACTICE LAYERING because it will not only trigger the imagination button and allow you to create a good dozen of different looks by using very few items, but you will be turning down the heating meter and reducing energy needs, too - a win-win.

Alessandra Ambrocio in Glamour April 2015 (photography: Patrick Demarchelier, styling: Jillian Davison) via fashioned by love british fashion blog
GET A STYLISH BASKET OR JUTE BAG TO CARRY YOUR GROCERIES: honestly, if Jane Birkin did it, who are we to object? In fact, I think that a straw bag makes the best summer accessory and it's even more special when it's hand made. And boy, these bags lasts forever and ever.

Grazia Italia October 2014 via fashioned by love british fashion blog
BUY ORGANIC: now you have your beautiful new bag, it's so not worth filling it up with pesticide covered and hormone-pumped produce or paraben-filled skincare. Buying organic means better health, supporting local and small business and taking care of soil, water and wild life in such a big, incredibly big, and meaningful way. You want to be slim, beautiful and have glowing skin? Here's your ticket to gorgeousness. Think Miranda Kerr or Doutzen Kroes for an extra dose of inspiration.

Benthe de Vries in La creativa / Elle Italia May 2015 (photography: Michael Sanders, styling: Benedetta Dell'Orto) via fashioned by love british fashion blog
GO VEGETARIAN or at least reduce your meat consumption because, according to a study, "meat lovers' diets cause double the climate-warming emissions of vegetarian diets" (3). Annually, people go through 285 million tons of meat with an average American eating 122kg and an average Brit - 80kg per year, while livestock production makes the biggest negative impact on the planet comparing to anything else (4) - red meat requires 28 times more land than pork or chicken, or 160 times more when compared to potatoes, wheat and rice. A 2014 study showed that giving up beef will reduce carbon foot print more than cars (5)

Style-wise... Visualise of a girl eating a fresh fruit vs the one cutting into a piece of dead meat - which one would you rather be?...

Edita Vilkeviciute in The Sunday Telegraph March 2015 (photography: Dan Martensen, styling: Clare Richardson) via fashioned by love british fashion blog
HAVE A CANDELIGHT DINNER: now you have shopped for organic groceries and prepared a beautiful meal, make it even more special by switching off the mains and using a few organic candles. It is a well known fact that this kind of light is also incredibly flattering for all skin tones (and if you feel like joking about not seeing anything including the skin in that sort of darkness - just take off your sunglasses and bring a few more candles)

Emily DiDonato in Vogue Russia May 2015 (photography: Mariano Vivanco, styling: Olga Dunina) via fashioned by love british fashion blog
GROW A PLANT: those beautiful indoor plants make such a stylish addition to any home, so indulge as much as the space allows. Even a tiny cactus will bring a little joy to your life, especially when it finally greets you with a beautiful blossom.

Rosamund Pike in Glamour US October 2014 (photography: Tom Munro, styling: Jillian Davison) via fashioned by love british fashion blog
EXPAND YOUR LIBRARY: simple life asks for simple pleasures and reading is one of them for me. I often buy old library books or used copies on amazon - a good half of my fashion library was built this way. It feels so wonderful to be able to feed my brain while indulging my endless need of holding a tome in my hand rather than reading a story on an iPad. Brains make a beautiful accessory, girls, and they need proper books to be nourished.

Porter #8 Summer 2015 (photography: Bruce Weber) via fashioned by love british fashion blog
Photo source: Shania Shaik in Harper's Bazaar Australia April 2015 (photography: Simon Upon, styling: Naomi Smith), Miranda Kerr in Power of one / Harper's Bazaar Australia March 2015 (photography: Kai Z Feng, styling: Naomi Smith), Porter #8 Summer 2015 (photography: Bruce Weber), Louise Pedersen in Glamour Italia September 2014 (photography: Signe Vilstrup, styling: Simone Guidarelli), Rosie Tupper in Arist's muse / Marie Claire Australia May 2014 (photography: Nicole Bentley), Alessandra Ambrocio in Glamour April 2015 (photography: Patrick Demarchelier, styling: Jillian Davison), Grazia Italia October 2014, Benthe de Vries in La creativa / Elle Italia May 2015 (photography: Michael Sanders, styling: Benedetta Dell'Orto), Edita Vilkeviciute in The Sunday Telegraph March 2015 (photography: Dan Martensen, styling: Clare Richardson), Emily DiDonato in Vogue Russia May 2015 (photography: Mariano Vivanco, styling: Olga Dunina), Rosamund Pike in Glamour US October 2014 (photography: Tom Munro, styling: Jillian Davison), Porter #8 Summer 2015 (photography: Bruce Weber)

12 comments:

  1. I definitely agree with buying quality over quantity! People Tree is my favourite eco brand, I love feel good fashion!

    Tara x

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  2. I love what you said about Earth Day!!! Our planet is such a gift and we need to do our part. Love your gorgeous blog!!! xo

    livingoncloudandreanine.blogspot.com

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  3. The second picture is just perfect :)

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  4. Most of these tips are things I'm happy to say I follow along with - although I don't always buy organic, but unfortunately, that's because organic, like so many things in North America, is a label that can be purchased and as very little to do with how products are actually farmed. I do hope that will change some day soon.
    xox,
    Cee

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  5. This is such a great post! I love your message and these are such gorgeous photos!

    www.tailoredandtrue.wordpress.com

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  6. so nice look ; -)

    i invite to me too

    www.live-style20.blogspot.com

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  7. Love these ideas! Natural fibers feel so much better than synthetic, and buying pre-loved pieces is a wonderful way to build a quality wardrobe :)

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  8. The Photos are adorable! Wonderful Post <3

    Happy Friday ,kisses

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  9. Конечно же пара "правильных" вещей, заменит целый шкаф "неправильных") Только вот в чем вопрос как выбрать, где найти. При всем современном разнообразии и ассортименте, так сложно вычленить нечто действительно стоящее. Идея с органической сумкой для продуктов или просто корзинкой мне действительно понравилась, вообще я солидарна с тобою, нужно покупать больше натуральных вещей, и куда меньше синтетики.
    Снимки восхитительные, Наташа!

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  10. Exquisite photos and smart words that are so very relevant. i do hope every really reads this. Natural fibers are so lush on the skin, and the synthetics so full of toxic chemicals... that do real damage to the earth. I did a post that showed a landfill chock full of disposed clothing..it was as sickening, as these photos are glorious!
    xx, Elle
    http://mydailycostume.comhttp://mydailycostume.com

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  11. I could never grasp the one day awareness holiday either Natalia! This post was absolutely brilliant! Especially BUY PRE LOVED!!!! Awesome!
    http://www.averysweetblog.com/

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