Crushing on Coco

16/04/2015

Chanel exlcusive jewellery collection with net-a-porter available online / Coco Crush Chanel campaign / via fashioned by love british fashion blog
I. Can't. Stop. Watching. The Chanel Coco Crush video launched to accompany Chanel capsule jewellery collection available exclusively at Net-a-Porter from today until 6 May. For the first time in its history the brand turns to ecommerce breaking the rule of trying everything on before you buy it and giving all Chanel lovers an opportunity to treat themselves to a sparkling dose of Chanel without physically visiting a boutique.

Chanel exlcusive jewellery collection with net-a-porter available online / Coco Crush Chanel campaign / via fashioned by love british fashion blog
The six pieces spotting Chanel signature quilted pattern are created in 18-carat gold to suit both day and evening wear because it would be so unfair to keep Chanel for a special occasion only -  the denim jacket suddenly looks pretty lonely without that gorgeous cuff.

5 comments:

  1. They said they were going to start selling online! They should make it more accessible for everyone to purchase.
    http://www.averysweetblog.com/

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    1. They are almost there, I think. Though on-line or not, it still going to be quite a luxury. :)

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  2. Love the bangle! I am so curious to see how this commerce goes!
    Part of the fun is being in the shop, but that from a jaded woman who lives 2blocks from the Manhattan flagship store.
    I rarely go it, though , and when i do i grip my wallet tightly!
    Great post!
    xx, Elle
    http://mydailycostume.com

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    1. Well, a lot of these got sold out pretty quickly, including the cuff that was £20000... The power of Chanel. x

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  3. I'm not quite convinced that e-commerce will make Chanel truly accessible to everyone... But nonetheless, this collection was lovely.
    xox,
    Cee

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