Guy Bourdin's provocative and enigmatic photography, and his Charles Jourdan advertisements in particular, can be easily referred to as some of the most influential images of the 20th century fashion. Those were surreal, somewhat unsettling, "a form of psychoanalysis" as Serge Lutens once said - every shot was magnetic, electrifying, sensual, sexual, often aggressive and yet, felt like a surreal dream. This is why it feels unfair and unsettling seeing those dreams being pulled apart by people lacking imagination of their own.
Nina Ricci Fall 2000 ad campaign / Lisa Ratcliffe photographed by Mert Alas & Marcus Piggott
Guy Bourdin for Charles Jourdan / Vogue Paris March 1972