I cannot even imagine what goes through a mind of a fashion designer about to debut a collection created for one of the most iconic British brands. It's a bit like sending your beloved child abroad to a very privileged private school, tearing away a very precious creation and exposing it to the exciting but not always welcoming world of the unknown that will respond with love and sarcasm, affection and scepticism, embrace and suspicion. Because fashion is like that to me. A kind of paperback novel where the main characters to slap each others faces and share a number of insults before finally giving into the power of love.
Indeed, Johnny Coca had a lot to face and even more - to deliver. He arrived from Paris known as "the Celine guy" echoing his most recent position as a leather accessories director of the maison and a wunderkind responsible for some of the most talked about bags with a memo to revive a British company that's been going through two and a half years of rollercoaster ride. If it wasn't challenging enough, the Parisian-grown Spaniard had to put himself into a mind of a British woman, the Mulberry customer (or what's left of that pack) and give her something worthy of an investment, attention and, well, her love. Because lets be honest, we, women, tend to think with our hearts when it comes to shopping and dressing up in the morning.
It was a special moment and, being a self-confessed Mulberry devotee, I could not miss it for the world, so I sat in front of my mac, tea in hand, ready to watch the live stream. And you know what? I really liked it. Not everything spoke to me personally (admittedly, dragging so much steel around is not my idea of fun), but the coats, some spotting contrast stitching I had a soft spot for, were fabulous, the leather looked so very pliable and indulgent, the accessories - rather fabulous and the palette of charcoal greys, mulberry, moss and ochre - pure visual escapism. He then got me with a bow detail on the shoes - my favourite kind, the floaty dresses and a "Parisian-boy-meets-Dolce-and-Gabbana-Fall-2011-at-Soho" look.
Yes, there was a Celine vibe here and there (I guess, one can get out of Celine, but Celine will never get out of your soul), but overall, it left me existed about the future (and by the way, my tea gone cold). Coca might have been a Celine boy when he arrived to Britain, but he is a Mulberry man now, here to transform the once macaroon-eating Mulberry girl into a strong and independent woman. Though the power of clothes, obviously.