for no real reason, but over a cover of Vogue - how very 2016! This time, however, it had nothing to do with American edition or Kardashians, but a photo of Kate Middleton, the Dutchess of Cambridge, as the princess became the face of the centenary issue of the magazine.
Dressed down in some country clothing she was portrayed as an ordinary country wife and "the same as the rest of us" according to Alexandra Schulman's editors letter.
Only she isn't... Just like the "no make-up make-up" or the clothes that looked "country" and yet had three digit price-tags or being "just a girl"... from a family of self-made millionaires and a wife of a prince, the entire story was not a fashion fairy-tale, but the blinding farce worthy of a neon-lit "who are you kidding?" headline.
But still, I could swallow and digest that part happily, that's life. We have famous people who often wait for a Vogue exclusive before they ever agree to a shoot. What I could not understand is why Catherine Middleton was considered to be the best person to choose for the issue celebrating 100 years of British Vogue? What is that she did for the history of the magazine to deserve this spot above Charles James, Alexander McQueen, Vivienne Westwood, John Galliano, Mary Quant, Paul Smith, Hussein Chalayan, Manolo Blahnik, Stephen Jones, Cecil Beaton, Norman Parkinson, Sarah Moon, Tim Walker, David Bailey, Corinne Day, Jean Shrimpton, Twiggy, Alex Wek, Naomi Campbell, Yasmin Le Bon and Erin O'Connor, just to name a few?
This was one brilliant opportunity to do what the title suggests and design a beautiful and modern collage (the cover above is something I created to prove my point) sharing their portraits and honouring as many as possible as a one-off cover. Yet they were packed away into the pages of the magazine in a form of a few modest articles and editorials easily lost among trends, shopping and advertising.
According to Schulman it was "one of her greatest ambitions to be able to publish a shoot with H.R.H. the Duchess of Cambridge"... Not to introduce new talents and upcoming designers or celebrate the iconic ones, not to move fashion forward or pay a tribute to its greatest chapters... No. None of it but have a heavily airbrushed face of Kate Middleton as a covergirl of an issue that could have played an incredible and very unique role and yet, became a glossier knock-off Vanity Fair.
Photo source: Catherine Middleton, H.R.H The Duchess of Cambridge / Vogue UK June 2016 (photography: Josh Olins, styling: Lucinda Chambers, hair: Amanda Tucker, make-up: Sally Branka), the mockup cover is by me